For over 22 years the name Truefire has been synonymous with excellence.   That excellence is derived from the very passion that captivates our clientele, giving us here more incentive to deliver a product of quality and superiority.  

Truefire exists because we have held true to our guarantee that our merchandise is of only the finest craftsmanship, and that our diamonds are of only the most glorious stock; ensuring that our customers will only continue to purchase the best possible product available on the market again and again.

The certified graduate gemologists who consistently assess all of our merchandise, and our fully functioning gem lab located in Pason, Arizona yield a product that far surpasses any chain or corporate jewelry dealer, while also successfully maintaining constant competition with other large-scale diamond wholesalers.  

All of our diamonds are guaranteed GIA certified, and are mined from the Northwestern territories of Canada.   These Canadian diamonds come with a GemScan certificate, guaranteeing authenticity and sheer brilliance of quality.

Our West and East coast offices run by diamond expert and Truefire Diamonds founder Chad Alexander regularly put smiles on the faces of our customers worldwide.   Chad's 100% Satisfaction Guarantee and certificate of approval is one of the most substantial aspects of this company.